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Eurail

Client

Eurail.com

Created

05/2017

Type of content

advertisement

Project description

Eurail approached us to review a poorly performing video add. The conclusion was that adding more story/emotional elements would help te pay-off 'create your own story' come to live and improve performance. We wrote a compelling voice over, re-edited existing material and had custom music composed. The result was a brand lift of 49,1% in the US market and a google advertising case.

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